Article Best of backlink

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

Drive Get backlink

Blog backlinks are vital for your search success.

A backlink is your website’s address on someone else’s website. These links (Universal Resource Links or URLs) are the framework of the internet. Think of them as the internet’s “card catalog”, the system used to find information in a library. These links comprise the structure of the information on the web.

As you will see, there are important reasons why your site needs these references from other websites. One of the primary functions of blog backlinks is that they help deliver visitor traffic to your blog.Your blog backlinks on other people’s sites act as votes.

Blog Backlinks and Internet Votes

A voting system similar to elections is the foundation of Google’s search algorithm. The logic behind it goes like this:  if other webmasters added a link to your web site on their web site, your site most likely contained content similar to their own. When the search engines see that these other sites are linking to yours, they conclude that your site is similar and has value.

The greater the importance and ranking of the site that your link is on, the greater the influence it passes on to your site and pages. The links on other sites pointing back to your site are counted as “votes of confidence” for your website. This is because webmasters tend to add links to their pages from other sites they feel will enhace their readers’ experience at their site.

However, unlike election votes, these “link votes” are not equal in the eyes of the search engines. The greater the importance and the ranking of the linking site, the more important the vote. A lesser number of high quality blog backlinks are more valuable than hundreds of lesser quality, non relevant links.

Blog backlinks serve a two-fold purpose with regards to generating visitor traffic to your website or web page:

1. They generate visitors from the link itself when it appears on other websites whose readers are also interested in your site.
2. They elevate your website’s search engine rankings, generating visits from people searching online for your products and services. These higher search engine rankings come primarily from the number and quality of blog backlinks pointing to your site or pages. Your link should include one of your Low Competition Keywords as anchor text.

To sum, your website link on another site is the best way to show Google that your site has authority. The more higher ranking, relevant sites linking to your site – the higher your search engine rankings. 

you or backlink

Michael,
Reciprocal link building or link exchange campaigns are popular. It's a real chore toevaluate link requests, hoping for one good link request among all the spammy, worthless ones – but that's a topic for another time.

Google doesn't show you all it knows about backlinks to your website, at least when you enter link:mydomain.com. Perhaps Google wants to be sure only legitimate users are able to see this kind of info rather than automated data mining programs. MSN/Live Search has recently disabled their link operators for this reason.

Yahoo Site Explorer has an excellent backlink checking tool that can be accessed from www.yahoo.com. Here's how:

1. Enter link:http://www.mydomain.com - and you must enter “http://”.
2. In the results area, click “show inlinks except from this domain” to check all your backlinks.

Keep in mind that, from a search engine's perspective, http://www.mydomain.com is a different domain than http://mydomain.com, so you might want to check both. Of these two different domains, make sure the search engines know which domain name is the master.

Google's webmaster tools is another way to check your backlinks plus see lots of useful info once logged in:

• the last time Googlebot accessed your home page
• web crawl errors
• top search queries and clicks
• external links to your site (backlinks)
• internal links
• page analysis and other items

To gain access to the information about your site within Google Sitemaps, you or your webmaster need to verify that you are the owner of the site by following Google's instructions. It's not necessary to register a sitemap with Google to get access to this information. But, if you want to set one up here's Google’s sitemap generator tutorialand a sitemap tool.

Video of the backlink evaluation process.

www.backlinkwatch.com is another online tool for checking backlinks. Along with the location of your backlinks, it provides anchor text, number of outbound links, pagerank, and whether the Rel=nofollow attribute is associated with the link. It can take some time to generate the data depending on the number of links it must evaluate.

Beware of software that claims to check your backlinks and/or get links for you automatically. There are no shortcuts to quality link exchange relationships; it's best to think of it as establishing a long-term relationship. Link exchange software can get your site linked with a “bad neighborhood” or link farms. By the way, link farms and online directories I see referenced in e-mails are almost exactly the same. Good quality online directories are hard to find these days. Link exchange software can help by identifying good quality, topically relevant sites for link exchange, but search engines can identify those as well – if you know what to look for.

If you have hundreds or thousands of backlinks to track, I recommend hiring someone to monitor them every 3 to 6 months.

seo backlink

Run the online Backlink Checker tool to learn how many backlinks that are pointing to your various website pages search engines count. You can add multiple pages of your website and query several search engines at once.
The application keeps the backlink information that you obtain, so you can view the history of changes of backlink numbers on each of the search engines of your interest.

Learn who links to you

With the 'Linking Pages' report you will get the list of all incoming links to your selected site pages indexed by Google and Blekko search engines. For every link WebCEO shows the link anchor text, Google PageRank and 'Link status'. The 'Link Status' is a column that depicts the quality of a link. If the link is good quality, the status is OK. A warning is shown if some linking page parameters make the link useless.
Here are the cases when the link requires your attention: 1) if the number of outbound links on the linking page exceeds 50, 2) if the link back to you has a "nofollow" attribute,3) if the linking page is blocked by a robots.txt file and 4) if the linking page contains a redirect that is unfriendly to search engines.
If you consider some of the discovered backlinks really important to you, click the 'partner' sign next to this link to periodically check its availability with the 'Partner Links Checker' tool.
Forewarned is forearmed: it's important to know how good your competitors are and if they are far ahead of you in link building or not. These numbers will help you understand if you need to work more to get even more backlinks in order to compete.
Go to the backlink checker settings; in the Competitor Backlinks tab add URLs of competing websites to compare their backlink results to those of your project and press Save. Now you can see a comparison in the Competitor Backlinks tab: link URLs, their Google PageRank and checkmarks against each of the added competitors. This is a good way to discover websites that link to several competitors at once and, theoretically, can link to you too.

How backlinks

It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.

Getting Backlinks the Natural Way

The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you. Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.

Ways to Build Backlinks

Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.
The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it